The Sprint Enterprise organization aimed at engaging potential clients in the use of B2B tools and resources, sought to align the digital design language with that of it’s traditional customer channels. To support this effort I contributed to a responsive visual design system with components geared at targeting this audience.
Appending to the visual guidelines consisted first of discovery with Marketing Leadership & enterprise Sales Reps on the ground to conduct a content gap analysis. Additional components were then specced out through several sprints of design, review and refinement. In order to create awareness of Sprint products/services that could benefit potential enterprise customers, their Sales organization desired to position Sprint as a solutions provider across three strategic global themes that resonated with their target segment. To complete work, a new lead generation survey experience was created leveraging the new design system which prospective enterprise partners could interact with to understand their organizations overall hardiness.
(*This project took place pre-merger with T-mobile. Most design work has been sunset.)
The generation of unique design components that supported Sprint for Business were added to an existing system used in their client-facing business which facilitated future design efforts.
Using the design system as a building block, a survey experience was shipped to business leaders nationally. Ease of use for the mobile breakpoint was particularly imperative, as Sales Agents leveraged this tool on the ground when interfacing directly with potential leads.