Over 4 million kids hang out at a Boys & Girls Club each day after-school and partake in a series of initiatives the organization has developed over decades. Unfortunately, many of these programs live and are administered through an endless papertrail of binders, folders, and worksheets, which led to a slew of collateral issues. Our key objective was to envision how Teens, Parents, and Staff could experience a centralized Learning Development Platform in a way that supported key business metrics and fostered parent-child transparency, all while inspiring kids to learn and grow.
As the Product Designer & Researcher, I sought to envision how Teens, Parents, and Staff could experience a centralized Learning Development Platform in a way that felt purposeful and intuitive, all while inspiring kids to learn and grow. A considerable lack of initial Product Definition created an opportunity to employ various methods of Design Thinking research across stakeholder groups. The execution of 30+ workshops with participants that spanned 4th graders to C-suite executives and extensive internal business analysis, led to thorough documentation of all product functional specifications of and alpha stage visual design.
From an initial whiteboard brand dump with key stakeholders, to countless interviews and design thinking workshops between C-suite and BGC Teens, we combed through the product fuzziness to define the MyFuture North Star.